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Europe: AVOD and FAST surpassed the €250 million mark in 2022 7 APR 2023

Data

Europe: AVOD and FAST surpassed the €250 million mark in 2022

AVOD and FAST advertising revenues reached €255 million in the EU5 (France, Germany, Italy, Spain, and the United Kingdom) last year, NPA Conseil and Médiamétrie estimate.
GMA Network’s Lizelle Maralag named jury member at 2023 APAC Effies 28 MAR 2023

Operators

GMA Network’s Lizelle Maralag named jury member at 2023 APAC Effies

Maralag joins senior-level executives from across the region chosen for their rich knowledge and expertise to award the most effective marketing efforts in APAC.
Warner Bros. Discovery picks Comscore & VideoAmp as Currency Providers 24 MAR 2023

Ad Sales

Warner Bros. Discovery picks Comscore & VideoAmp as Currency Providers

National advertising clients and partners will have the option to transact with alternative currencies across Warner Bros. Discovery’s linear portfolio for the 2023-2024 Upfront season.
How can advertisers attract consumer attention in CTV environments? 23 MAR 2023

Data

How can advertisers attract consumer attention in CTV environments?

Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.
Series Mania is ready to welcome almost 4000 participants in its Forum 20 MAR 2023

Trade Shows

Series Mania is ready to welcome almost 4000 participants in its Forum

On March 21, the Series Mania Forum will officially begin, running until March 23. The international audiovisual event started last Friday in Lille, France, with its Festival, and will run until March 24.