Lizelle G. Maralag
GMA Network Chief Marketing Officer (CMO) Lizelle G. Maralag was again named as one of the jury members of the 2023 Asia Pacific Effie Awards (APAC Effies). Maralag joins senior-level executives from across the region chosen for their rich knowledge and expertise to award the most effective marketing efforts in APAC. First invited to judge the APAC Effies in 2017, Maralag has continued to be part of the jury ever since.
With her career spanning almost three decades in advertising, media, and marketing, Maralag’s leadership was pivotal in making GMA the most-awarded local network in marketing since 2012. She was likewise instrumental in making Starcom Mediavest Philippines the top media agency in the market during her tenure as a Managing Director before joining GMA.
Highly regarded as a marketing maverick, Maralag has also been sharing her experience and insights with students and the academe around the Philippines via GMA Synergy’s ‘GMA Masterclass: The Icons Series.’ She led its first leg in Cebu City in November 2022 and graced its back-to-back Mindanao events in Davao City and General Santos City last March.
The Effie Awards is recognized as the global standard of marketing effectiveness excellence. It honors the most effective brands, marketers, and agencies, globally, regionally, and locally through its coveted effectiveness rankings called the Effie Index.
Organized by Ifektiv Pte. Ltd., the Grand Effie Judging of the APAC Effie Awards happens this June, with the Awards Gala slated in September 2023.