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A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.

The service coincides with the semifinals and finals of the Conmebol Copa América and the UEFA Euro. The Spanish-Language Streaming Service, included for Spectrum TV Select and Mi Plan Latino customers for no additional cost.

Comscore’s CTVi revealed that The Roku Channel reached at least 1 out of every 4 streaming TV households, which amounts to more than half the total streaming TV households using FAST channels in the U.S.in February 2024.

The studio announced the addition of Erika Kennair (“The Flight Attendant”) and Pam Healey (“First Dates”), as heads of scripted and unscripted content, respectively. Additionally, Ari Tan will be responsible for strategy and operations, and Rob Haiat will oversee the commercial area.

Korean titles "My Boyfriend Is Better" and "Wedding Fighters" remakes are setting to debut this year on the leading IPTV & OTT service.