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Mastiff TV Denmark, part of Banijay Nordic, has appointed Cornelius Moulvad as COO and Louise Runge Erichsen as Head of Reality, with both roles reporting to Chief Executive Officer, Kristian Farcin-Leth.

Viaplay’s direct-to-consumer streaming service is now available in the Nordic and Baltic countries, Poland, the Netherlands and the UK, and is scheduled to launch in the US and Canada in the first quarter of 2023.

Banijay announced that Mastiff TV Denmark, part of Banijay Nordic, will adapt “Starstruck” for DR1, marking the fourth deal for the hit studio entertainment format.

The Viaplay streaming service offering Nordic content will launch direct-to-consumer in Canada during the first months of 2023.

As many as 3 million SVOD subscriptions in the Nordics are currently accessed using another household’s subscription, according to Mediavision's latest analysis of the Nordic TV and streaming market.