Banijay Kids & Family secured multiple licensing agents for “Totally Spies!”

The latest partners for the globally loved brand will cover Benelux, Brazil and the Nordics.

21 MAR 2024

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Banijay Kids & Family announced the appointment of three licensing agents for the iconic franchise “Totally Spies!”. The series will make its return to screens later this year, with a seventh season airing on M6/Gulli (France), Discovery Kids LatAm, and across EMEA and the U.S. with Warner Bros. Discovery. License Connection will manage licensing deals across Benelux, Lotus Global Marketing will represent the brand in Brazil, and LIT Licensing Agency will cover the Nordics.

Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, said: “'Totally Spies!' already has a significant fanbase and there is huge potential for dynamic, original and exciting brand extensions. It has already been generating significant interest from the licensing industry, and with License Connection, Lotus Global Marketing and LIT Licensing Agency in place, we are in a great shape to roll-out our ambitious, long-term licensing programme.”

The news follows the recent appointment of Bulldog Licensing to represent the "Totally Spies!" brand in the UK, where it will initially have a strong focus on the adult nostalgia market, across multiple categories, including apparel, fashion accessories, tech products, health & beauty, and stationery. First launched in the early 00s, “Totally Spies!” hooked a generation of fans with its iconic aesthetic and powerful female leads. The international licensing programmes will cater to both the existing adult audience and the 6-9-year-old target audience of the new series.