Latest news of roubina-tchoboian

The Head of Global Licensing at Banijay Kids & Family shared insights on the company's global licensing strategy, which focuses on leveraging well-known brands, tailoring approaches to specific regions, and collaborating with top-tier licensees to maintain brand quality.

Banijay Kids & Family appoints Middle East agent for the classic children’s brand. Originally created by Italian puppet artist Maria Perego in 1959, "Topo Gigio" has more recently been reimagined as a pre-school cartoon comedy series co-produced by Movimenti Production (a Banijay Kids & Family company) and Topo Gigio S.r.l.

The latest partners for the globally loved brand will cover Benelux, Brazil and the Nordics.

Banijay Kids & Family announced the appointment of Roubina Tchoboian as Head of Global Licensing. She will be responsible for growing the international licensing portfolio for the division’s brands.