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 ViX+ unveils the full cast of "Mujeres Asesinas" original series 19 AUG 2022

Streaming

ViX+ unveils the full cast of "Mujeres Asesinas" original series

The psychological thriller will feature Barbie Casillas, Macarena García, Jedet, Catherine Siachoque, Nicole Curiel, Claudia Martín, and Sara Maldonado.
Could greater on-screen LGBTQ+ inclusion boost consumer loyalty? 19 AUG 2022

Digital

Could greater on-screen LGBTQ+ inclusion boost consumer loyalty?

A Nielsen identity and representation study found that more than 40% of respondents are more likely to buy products from brands that advertise within content that features someone from their identity group.
The Sandbox partners with ITV Studios to improve Gordon Ramsay’s "Hell’s Kitchen" 17 AUG 2022

Distribution

The Sandbox partners with ITV Studios to improve Gordon Ramsay’s "Hell’s Kitchen"

After making its way through 24 territories, the title is set to air its 21st season in the US starring multi-Michelin Star chef Gordon Ramsay on FOX starting on 29 September.
Lynette Kaylor named Senior Vice President of Advertising Sales at FuboTV 16 AUG 2022

Streaming

Lynette Kaylor named Senior Vice President of Advertising Sales at FuboTV

FuboTV announced that Lynette Kaylor has been appointed Senior Vice President of Advertising Sales. She will lead Fubo’s North American sales strategy and ad operations as well as manage the company’s sales team.
ITV appoints Niki Garner as the new Director in charge of ITV Creative 8 AUG 2022

Deals

ITV appoints Niki Garner as the new Director in charge of ITV Creative

ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. She takes on the role following the departure of Matt Scarff earlier this year.