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As part of NATPE’s “The BIG Opening: Big Deals and Big Dealmakers” session, Danny Fisher, CEO of FilmRise, and Adam Lewinson, Chief Content Officer of Tubi, talked about the AVOD business model, agreeing that it is the future of the streaming industry.

Tubi customer can now access the service free of cost from the Roku Channel Store and watch thousands of movies and TV shows, all localized in Spanish-language, alongside collections such as Hollywood Favorites, Family Entertainment, and The Best of TV Azteca.

The title serves as a premier for one of the deals brokered with the streamer's partnership with TV Azteca. The service has recorded 33 million monthly active users, marking a 65% year-over-year increase.

The educational program became accessible on Tubi's animation section earlier this year in the US and LATAM, prior to talks relating to the licensing of the show to the Mexico-based Latin-American streaming service arising.

Tubi’s Chief Content Officer Adam Lewinson and TV Azteca’s Chief Digital Officer Emilio Aliaga talked about the surge in AVOD consumption behaviors in Mexico following Tubi’s launch through its partnership with TV Azteca earlier this year.