Banijay announced that Mastiff TV Denmark, part of Banijay Nordic, will adapt “Starstruck” for DR1, marking the fourth deal for the hit studio entertainment format.
Swedish production services company is expanding its drama series, film and commercial production and currently has productions running in Sweden, Iceland, Norway, Denmark, the UK, Portugal, Germany, Poland, France and the Netherlands.
Household penetration for SVOD in Denmark now stands at 66%, which is higher than in any other Nordic country, and growth year-over-year amounts to 8%, according to Mediavision.