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The Founder of Udea Media and The Format TV highlights the global potential and first deals for the "Celebrity Teacher" format after being recognized at the recent NATPE Budapest's "Pitch & Play LIVE!"

Deloitte's forecast revealed data centers and electricity generators confront skyrocketing energy use from GenAI, women to reach parity in GenAI usage and deployment of AI agents is on the rise. GenAI tests the limits of smartphones, streamers’ fatigue drives aggregation in the market, and wireless telecom consolidation increasing.

Global Agency launched their Top Secret Project "Celebrity Dreams" on October 20 at MIPCOM in St. Tropez. At the event, presented under the concept of a ‘White Launch,’ the project garnered significant interest from both clients and the media. The first sales of the format were made to the U.S. market, and it is scheduled to premiere in 2025.

The company will present an extensive slate of dramas and premium factual, in addition to a formats portfolio featuring acclaimed unscripted and scripted hits ready for local adaptation. 

The event will take place from 9-16 December in Iraq and will showcase 107 films by directors of different geographical backgrounds, in a variety of formats.