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"Schlauer als Alle - Schlägst du Deutschland?" to hosted by Sonja Zietlow and it will premiere on RTL from 19 May.

The format will be distributed internationally by Mediawan Rights and Dreamspark, offering strong potential as a prime-time family entertainment hit.

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.

Owned by Abot Hameiri and Dori Media in colaboration with America Television, Kapow and Open Kimono, and produced locally by America Estudios, “The Auction” will make its global debut mid-year in Peru on América Television.

Regulatory discussions focus on ensuring compliance with media ownership rules as Paramount seeks strategic transformation. The proposed merger with Skydance could redefine competitive dynamics in the global entertainment industry.