With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.
This partnership expands upon the company's longstanding relationship with the league and works as bolsters the comprehensive suite of advertising and marketing capabilities it offers for brands to meaningfully engage with U.S. Hispanics
With constant evolution in viewership and spending, a new streaming format has emerged that is catching the eyeballs of both consumers and advertisers: Free Ad-Supported Streaming TV, also known as FAST.