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Upfronts 2022: Disney+ defines a new advertising strategy 17 MAY 2022

Streaming

Upfronts 2022: Disney+ defines a new advertising strategy

Disney+ is about to unveil a new ad-supported tier, although it is being very careful when selecting what type of ads to show in order to keep the service family-friendly.
Netflix looks to APAC as growth in Western markets stalls 13 MAY 2022

Digital

Netflix looks to APAC as growth in Western markets stalls

As Netflix seeks to monetize its market domination in the West, in APAC it continues to focus on driving subscription uptake at the expense of ARPU, in particular in developing markets, Ampere Analysis noted in its latest report.
Banijay Asia partners with Armoza Formats to adapt Canadian mini-series "Vertige" 12 MAY 2022

Distribution

Banijay Asia partners with Armoza Formats to adapt Canadian mini-series "Vertige"

The six-episode thriller, originally produced by Pixcom and directed by Patrice Sauvé, has been recognized by multiple award shows.
How many consumers livestream online content in the United States? 10 MAY 2022

Digital

How many consumers livestream online content in the United States?

Parks Associates’ new video research finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content.
Podcast Advertising Revenue in the United States to reach $1.4 Billion in 2021 9 MAY 2022

Digital

Podcast Advertising Revenue in the United States to reach $1.4 Billion in 2021

A forecast released by IAB reveals that the ads attributed to the industry will exceed $2 billion this year, and over $4 billion by 2024.