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ITVX banks on digital-first content to draw viewers 24 NOV 2022

Data

ITVX banks on digital-first content to draw viewers

Set to launch in December 2022, ITVX will integrate ITV’s three streaming brands (ITV Hub, ITV Hub+, and BritBox) into one single destination. The platform will offer both library and original exclusive content in a bid to boost digital viewing and revenues.
Wag Entertainment to produce two new true crime shows for ITVX 23 NOV 2022

Production

Wag Entertainment to produce two new true crime shows for ITVX

Both "The Real Fatal Attraction" and "In Search of Instagram’s Worst Con Artist" are commissioned for ITVX by Nicola Lloyd, Factual Commissioner, ITV.
ITVX strikes new content deal with Warner Bros. Discovery 23 NOV 2022

Distribution

ITVX strikes new content deal with Warner Bros. Discovery

Content launching on ITVX in late 2022 and early 2023 includes two DC dramas, "Arrow" and "Gotham," and all eight series of the ever-popular "The Vampire Diaries."
Ferly's "Momolu" to premiere on children’s YouTube channel Wizz 22 NOV 2022

Kids & Animation

Ferly's "Momolu" to premiere on children’s YouTube channel Wizz

Little Dot Studios will manage the social media channels for the brand. In addition, ITVX will be the UK home to all the episodes in the "Momolu & Friends" series.
ITV launches unified brand across its family of channels 16 NOV 2022

Programmers

ITV launches unified brand across its family of channels

Ahead of the launch of new streaming service ITVX, ITV’s networks have been given a fresh look too, with new branding, on-screen presentation and idents launching across all on air channels.