“Lloyd of the Flies”
ITV announced the launch of a new dedicated destination for kids on ITVX, ITVX Kids, with more content than ever before, across a range of titles appealing to both school age and pre-school age children. Launching in July 2023, and rolling out across the school summer holiday period, the new consolidated children’s offering will also see ITV taking its approach to 6-12s content, streaming-only, from early Autumn 2023.
The Kids ITVX homepage, accessed within a child-safe ITVX Kids profile, will bring together over 100 titles in a dedicated homepage, with over 1000 hours of programming to choose from, a near doubling of the current offer, with curated rails and collections. The curated collections will feature a wide range of titles, including brand new programmes dropping monthly on the service, from July 2023. This new content will span a wide-range of genres and subjects including comedy, gameshows, live action, animation, and sport, and sourced from a broad spectrum of distributors from small Independents as well as regional UK suppliers.
“We are really excited to launch this dedicated destination for kids on ITVX, which will be home to a wealth of content including new series, recognizable brands and existing favorites for a range of ages, all in one child-safe area, with editorial curation to guide viewing. The wealth of content will be available to stream for free, with the option for parents to choose ad free viewing, through a subscription to ITVX Premium,” said Craig Morris, Managing Editor of ITVX.
The exciting range of new shows will complement existing favorites, including “Lloyd of the Flies,” “Lily’s Driftwood Bay,” “Claude,” “Mumfie,” “Mystery Lane,” and “The Rubbish World of Dave Spud,” which will also be available on ITVX Kids. Moreover, brand new episodes of “The Rubbish World of Dave Spud” are commissioned for broadcast in 2024 and they will be premiered on ITVX. ITVX Kids will also have some much-loved British brands, including the animated series of “Mr Bean,” and for younger pre-school children, “TeleTubbies Let's Go,” “Sooty” and “Bob The Builder,” amongst other titles.
As accessibility for all children who want to enjoy content is a big priority for ITVX, the company's ambition is for 100% of content to be subtitled on ITVX Kids, with around 20% of the content on ITVX Kids audio described, and the offering will also include British Sign Language original programming such as “Mission Employable” and “Daremaster,” produced by Signpost productions.
According to ITV, as a consequence of this new streaming approach, and responding to the changing ways children and their parents are increasingly accessing content, the CITV broadcast channel will close in early Autumn, once the new streaming destination for kids has been rolled out across platforms and devices, over the summer holidays. However, ITV will maintain the “LittleBe” pre-school segment on ITVBe and will offer some children’s content in the early mornings on ITV2 from September with strong cross promotion to ITVX.
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