The strategy is part of the company’s focus to attract more ad dollars, where it claims that the seven biggest advertising agency holding companies committed $1 billion after its upfront presentation.
TF1 and M6 have offered to keep their advertising businesses separate for three years after their merger in an attempt to secure regulatory approval of the fusion.
Kamins will oversee Vision’s ongoing expansion into direct global distribution and strengthen relationships with existing clients, reporting directly to CEO & Managing Director Lise Romanoff.
The psychological thriller will feature Barbie Casillas, Macarena García, Jedet, Catherine Siachoque, Nicole Curiel, Claudia Martín, and Sara Maldonado.