The strategy is part of the company’s focus to attract more ad dollars, where it claims that the seven biggest advertising agency holding companies committed $1 billion after its upfront presentation.
The prestigious Spanish league featuring some of the biggest clubs in world football will be broadcast live and exclusively free to air on ITV, ITV4, and ITV Hub.
“Succession” was this year's most-nominated program, while Apple TV+ received recognition for 13 titles, HBO/HBO Max received 140 Emmy nominations, and Disney confirmed 147 nominations.
The biggest screen in the home is evolving, affecting not just viewer habits and expectations but the business plans of content providers and advertisers, according to Hub Entertainment Research’s latest study.