New legislation expands Texas Moving Image Industry Incentive Program with a $1.5 billion commitment over the next decade, targeting long-term growth and positioning the state as a top-tier destination for major productions.
As part of the partnership, ProTV will air 1,250 hours per year of TelevisaUnivision's globally acclaimed telenovelas on Acasă, ProTV's drama channel operated by Central European Media Enterprises.
Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
The deal was announced during NATPE Budapest. The agreement takes effect immediately, with the first wave of titles expected to air on Network4 channels later this summer.