The executive will be responsible for implementing the growth and performance optimization of the company's AVOD and FAST channels through a series of digital-based strategies.
According to Unifrance, French movies attracted 14.8 million viewers and generated 91.4 million euros in international box office during the last year.
Parrot Analytics revealed which were the most outstanding series in the country by contextualizing each title within the market and stating the show's performance as a difference from the average demand for a series.
Canadian TV series accounted for 5.2% of the demand share for all non-US content with global audiences, good for the sixth best performance out of more than 80 markets, according to research conducted by Parrot Analytics.
The partnership, sealed to predict engagement performance, is intended to track accelerations in user engagements as well as the promotion of higher sales.