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The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.

US advertisers will spend US$20.57 billion on linear TV at this year’s upfronts, eMarketer estimated in its latest report.

Ukraine took part in the official opening of the market that had a Ukrainian National Stand, and also executives from the country participated in the panel discussion Stand With Ukrainian Media Industry.

The platform will debut will show approximately 800 live matches spanning the women’s national team, the men’s and women’s Swedish Cup, and national youth teams and national futsal teams for both women and men, starting in 2025.

RX France announced that its last edition of MIPTV gathered more than 5.000 delegates from over 80 countries, more than 150 exhibitors, more than 1.200 buyers, and another 300 online participants.