The company said the goal of the new business division is "to super charge the growth of Latinos on Peacock and across all Telemundo and NBCUniversal streaming platforms".
Since its debut in April 2020, NBCUniversal’s streaming service Peacock has reached 54 million total signups, and it has generated more than 20 million monthly active users during the last quarter.
Joe Braman, VP, International Account Management at NBCUniversal and Ruth Sharp, VP and Head of Digital Distribution, Warner Media UK and Ireland both joining as Co-Chairs.
Originally produced by Amir Matar Productions for Channel 10 in Israel, the adaptation for the cost-effective format is set to be produced by Lion USA.