Espresso Media International sales executive for Latin America, reveals the challenges of her new role at the company and, the programs that can attract the buyers in the region. The company will be attending Content Americas 2024.
With its larger catalogue, subscriber base and revenue, U-Next is now better positioned than any other domestic SVOD service to challenge the dominance of Prime Video and Netflix in Japan, according to Ampere Analysis.
Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.
Marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation, Nielsen noted in its latest “2023 Consumer Survey Report.”