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According to Omdia, nearly half of these revenues will stem from streaming video, which is forecast to reach $24 billion in 2025. The FAST expansion will contribute to this growth.

The first episode was aired on VTM capturing a market share of 44.6% in the 18-54 demo (Live+2), almost doubling the channel average on Fridays.

Beta Film has teamed up with production companies X Filme Creative Pool (Michael Polle, Babylon Berlin), True Content Entertainment (Ole Søndberg, Millennium trilogy), and EPO-Film, as well as broadcasters ZDF, DR, and New8.

Created by aid charity Human Appeal in partnership with Chief Productions, "Pot of Gold" is the first ever foreign film shot in Azad Jammu and Kashmir.

The series, which dominates Wednesday night ratings in Turkey, has officially been licensed for its first season in South Korea, marking a significant expansion into East Asia.