Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.
The company has acquired over 60 hours of true crime content from Red Arrow Studios International, New Dominion Pictures and TVF International for its new channel launch.
Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.
Amazon Studios has implemented a new organizational structure for its US and global television creative development team, which involves the creation of three teams shepherding programming across SVOD, AVOD and FAST channels.