Six in ten adult broadband users who use pay TV on-demand services in the United States have increased viewing as a result of Covid-19-related stay-at-home directives, with 19% reporting a significant increase, according to TDG.
There has been a massive spike in both, linear and broadcast TV and SVOD services since the outbreak began, including a 45% increase in broadband traffic. Despite the increase in demand, the broadband is still far from reaching its network capacity.
Parking Associates has been tracking changes in streaming video viewership during the COVID-19 outbreak using the OTT Video Market Tracker and quarterly consumer surveys, which have revealed a 12% increase in the adoption of online pay-TV services and a shift in preferred genres and shows among consumers.
In the middle of the pandemic, the channel offers captivating and full of action dramas such as "Bandits", "Secrets" and "Back Streets" to entertain all the men in their houses.