OTT, video gaming, music, podcast, and internet consumption increases occurred as a result of social-distancing and self-isolation. Many in-person events were transformed into digital versions.
Artists as famous as Marshmello or Travis Scott have already offered virtual concerts within videogames, an option that is becoming increasingly attractive to both brands and players.
The Director of Esports BAR, a worldwide e-sports business event, explains the reasons behind the global phenomenon of gaming, and compares its business potential with the one of sports.
Over the last few years, there has been a renewed interest in offering cloud gaming services that replicate Netflix or Spotify’s value proposition by allowing consumers to stream games over the internet, across multiple platforms.