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AFTV News was the first to report the change, which seemingly rolled out Wednesday on Amazon’s Fire TV smart TV's and streaming gadgets.

It was through the Ukrainian Nerd Agency that a licensing program was launched, attracting brands across various categories. “The Witch. Revenge” premiered in Ukraine on August 22. During the first weekend, the movie attracted over 72,000 admissions and topped the weekend’s box office.

Data from Comscore demonstrates the exponential growth of the sector in the region and the opportunities it represents for businesses and brands.

The joint venture between Mediawan and ZAG will present its growth plans for the franchise, new partnerships, promotions and a must-see exhibition in fall 2025 to celebrate the brands 10th anniversary.

It´s Audience Insights and Measurement, a first-party data platform to enhance audience targeting capabilities. It will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment.