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The multi-year deal will grant the company exclusive rights to offer the content across more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services.

The initiative, created by BBC Studios Productions’ CEO Ralph Lee and Director of HR, Lisa Hardy, was first applied to "Question fo Sport," and will now form part of all the company's productions.

The company will produce all-new crime, drama, and romance titles for the service, including "Fabulous Lives of Bollywood Wives S2," "Nayanthara: Beyond the Fairytale," "Mumbai Mafia: Police vs. The Underworld," and "Social Currency to Indian Matchmaking S2."

The company launched on-air content, influencer and social media campaigns, and retail promotions throughout Brazil, Argentina, Chile, Peru, Mexico, Colombia and Central America. 

The EVP Global Operation and Head of Consumer Products at ZAG explains why the company decided to establish an office in Buenos Aires and talks about its hit titles “Miraculous” and “Ghostforce.”