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A new initiative was launched, a unified export brand of the Russian content industry, Russian Content Worldwide and Russian-Israeli producers had a key meeting.

Organized by Roskino and the Ministry of Culture, it has a great socio-cultural and economic meaning stimulating interest in Russian cinema and creating a positive image of the country abroad.

The Russian Pavilion will become a place of offline discussions, presentations, and networking of Russian companies with their foreign partners.

During MIFA market, SMF studio and Joy Media have signed an agreement to distribute the Russian TV-series to over 40 digital platforms in China.

In addition to its 8th July debut on more than 600 screens across the region, the film has also secured theatrical premieres in Canada through Cinemaguzzo, as well as Peru and Colombia through Cinecolor.