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Through this initiative, Korean leading company will select and support the development of film and scripted TV projects led by talented Asian creators.

Already launched on MBC’s leading digital platform Shahid, this summer Bing will premiere on linear channel MBC3, and will also be available in US English and French.

"Christmas at Lapland UK", "Alpine Train at Christmas" and "Secrets of the Christmas Market" are produced for Channel 4 by Motion Entertainment, a WPP company.

Through these four diverse and high-caliber works, Mediawan reaffirms its leadership and versatility across genres, formats, and international markets.

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.