Agreement features First Distribution deal for "Somos Novelas", the fast channel featuring novelas from around the globe El Rey Rebel posts strongest month to date ahead of launch. Latinos currently make up nearly 20% of the U.S. population and possess a purchasing power of $3.4 trillion.
The partnership will see 25 of Fremantle's FAST channels premiere across Canada, Germany, Switzerland, Austria, Spain, Italy, San Marino, Demark, Norway, Finland, Sweden, the UK, and the U.S.
GroupM’s 2024 Global Midyear Advertising Forecast expects the U.S. and China to make up 57.1% of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending).
Comscore’s CTVi revealed that The Roku Channel reached at least 1 out of every 4 streaming TV households, which amounts to more than half the total streaming TV households using FAST channels in the U.S.in February 2024.