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The FTC-supported safety certification service deemed the streaming platform, which offers children and family content from popular preschool programming producers around the world to its target audience of children aged 2-6, safe for use.

The singing competition distributed by Be-Entertainment got a massive market share of 57,1% in the 18-44 target group on VTM.

The two titles, “‘Piggy Builders’ and “Wild Life City," targeted at children of ages ranging from preschool to 11 years old, will help boost Xilam's CGI slate.

As competition rises, streaming platforms will be more likely to target specific audiences — through marketing, content and ads — rather than hope for the best by trying to appeal to everyone, Nielsen noted in its latest report.

Talpa Concepts and Eureka Productions joined forces targeting the linear and OTT markets of Australia. The venture gives Eureka exclusive rights to sell and produce all Talpa formats.