According to WARC Media’s recent analysis, the decline reflects a broader decade-long erosion. Between 2014 and 2024, linear TV ad expenditure dropped by 27.5% in absolute terms, and by 50.8% when adjusted for inflation.
Beginning in January 2026, YouTube will have the largest digital library of Sesame Street content, with hundreds of full episodes coming to the platform.
Highly Anticipated Karin Slaughter Adaptation Starring Rose Byrne and Meghann Fahy Heads to Sky (UK and Ireland), Bell Media (Canada), Stan (Australia), Sky (New Zealand) and HBO Max (EMEA)
The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.