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Jorge Pezzi will join Boomerang TV in April as Chief Executive Officer, taking over Pedro Ricote and Juan José Diaz, who founded the company 25 years ago.

Friedman is set to oversee the creative and strategies relating to kids and family programming for Cartoon Network and Boomerang. She will report President Tom Ascheim.

Mediawan Studios Spain is composed of Grupo Boomerang and the production companies Good Mood and Weekend Studio and will be directed by Monica Galer, a member of the company's Supervisory Board.

Sam Grace, currently Director of Programmes at Boomerang (part of Twofour), is to join Boom’s senior management team led by MD Nia Thomas.

The Spanish production company has received the exclusive production rights to all the non-scripted ITV Studios formats uncommitted in the territory.