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GlobalData forecasts the segment’s growth will be led by the growth in mobile data and fixed broadband service segments.

GlobalData's forecast indicated an ongoing increase in household penetration of fixed broadband services, along with a shift in consumer preference from traditional pay-TV services to OTT video platforms.

Sky’s “The Attention Index” also revealed that Sky News broadcasts reached an audience of 15 million viewers, while Sky Broadband customers consumed over 19 billion GB of data.

The bundle, offering access to Netflix, Peacock, Apple TV+, will be available at $15 per month as an add-on to Comcast Xfinity TV or broadband, and at $30 per month to combine the bundled apps with NOW TV, a separate package.

Paramount+ officially marked its entry into Japan with the launch on J:COM, one of Japan’s top cable television operators and broadband internet providers, and WOWOW, the top premium pay channel in the market.