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This milestone sale marks ABC Commercial’s first distribution into the tightly regulated and highly competitive Chinese market. It reflects a sharpened strategic focus on Asia and a growing appetite in the region for premium, educational content.

The global market dedicated to French content will host participants from 40 countries, including new buyers from Germany, China, and the Czech Republic, with screenings, conferences, and exclusive premieres highlighting the event’s international reach.

Marking its 10th anniversary, the campaign will showcase Russian films free of charge in China, India, Brazil, UAE, Mexico, Argentina, and 31 other countries, reflecting growing international interest in Russian cinema.

The company is conceived as a purpose-driven 360° IP ecosystem, seamlessly integrating four core pillars, studios, drama, live and gaming & interactive.

The deal—negotiated by Fremantle International’s Asia distribution team based in Singapore—marks the first time all four platforms will simultaneously premiere a non-English-language European drama.