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Keshet International opened submissions for Greenlight: Factual & Formats 2024 20 AUG 2024

Production

Keshet International opened submissions for Greenlight: Factual & Formats 2024

The company also announced new deals signed with “Class of 2023” The Connected Set, Woodcut Media, Yeti Television, Flicker Productions, & Hello Mary.
MAVTV launched ad-supported motorsports streaming service 19 AUG 2024

Streaming

MAVTV launched ad-supported motorsports streaming service

Initially, MAVTV GO is available on iOS and connected TV devices including Apple TV, Amazon Fire TV and Roku, as well as through the website.
FOX Weather Expands Distribution to Pluto TV 5 AUG 2024

Deals

FOX Weather Expands Distribution to Pluto TV

FOX Weather is available to Pluto TV users through its News and Opinion section or by searching for it directly through its search bar. Pluto TV is streamed across major mobile, connected TV and web devices and its users will have free access to view FOX Weather’s dedicated team of meteorologists anytime and anywhere
USA: 60% Smart TVs are connected to a streaming platform 5 AUG 2024

Trends

USA: 60% Smart TVs are connected to a streaming platform

A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.
Gracenote teams with major connected TV players  to optimize contextual ad targeting 25 JUL 2024

Apps

Gracenote teams with major connected TV players to optimize contextual ad targeting

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.