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Parrot IQ, a new data-driven consultancy for entertainment and media companies 20 MAR 2024

Apps

Parrot IQ, a new data-driven consultancy for entertainment and media companies

It will be led by Parrot Analytics executives Alejandro Rojas and Julia Alexander. The development has various applications, from analyzing regional trends to informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience behavior shifts.
Parrot Analytics partners with Telefilm Canada 6 MAR 2024

Deals

Parrot Analytics partners with Telefilm Canada

This collaboration will provide Telefilm with Parrot Analytics’ industry-leading TV and Movie demand data and insights, empowering Telefilm to make data-driven decisions across movie concept funding, marketing strategies, and post-release distribution.
Nathalie Delomel: "We are content-agnostic and data-driven in our approach to programming" 3 JUL 2023

Interviews

Nathalie Delomel: "We are content-agnostic and data-driven in our approach to programming"

The Product Manager at tmc Content Group details the main mission of the company and the current potential in the CEE region of its products and content.
DISCOVERY NAMES JIM KELLER HEAD OF US DIGITAL AD SALES 7 DEC 2020

Ad Sales

DISCOVERY NAMES JIM KELLER HEAD OF US DIGITAL AD SALES

Keller departed from Hulu after a seven-year tenure. He will lead the strategic development of all Discovery’s U.S. digital ad sales, refining and monetizing all advanced and data-driven digital and linear opportunities across the network's portfolio.