Parrot Analytics, the company expert IP valuation and global entertainment analytics, announced the launch of Parrot IQ, its consultancy arm designed to offer data-backed consulting within the media and entertainment industry. Parrot Analytics’ Applied Analytics, Insights, and Strategy teams have spent the last decade consulting a diverse array of clients, including leading streaming services, esteemed production companies, major networks, top legal firms, global financial institutions, and sports leagues. Additional client sectors include social media platforms, video game developers, educational entities, and government/regulatory agencies. The demand for Parrot Analytics’ consulting services has grown leading the company to create the consulting arm to better serve current and new clients’ needs.
The genesis of Parrot IQ lies in the necessity for a consultancy led by industry experts and analytics masters who are adept at navigating the expansive macro challenges of the industry and the intricate micro-dynamics crucial to a company's immediate and future strategies, backed by the most comprehensive audience and financial modeling datasets. This dual focus is designed to spur innovation, drive transformational change, and ensure clients remain competitive and forward-thinking in an ever-disruptive landscape, all while mitigating the risk of investments.
Parrot IQ's navigates the complex industry landscape, from analyzing regional trends to informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience behavior shifts. By leveraging expert media insights backed by comprehensive valuation datasets, Parrot IQ provides guidance on content development, distribution strategies, and immediate revenue opportunities, while also establishing long-term competitive advantages.
At the helm of this solution are executives Alejandro Rojas and Julia Alexander. Alejandro brings a rich background in machine learning, financial asset prediction, and media production. Julia is recognized as a leading authority in the business of entertainment, offering invaluable strategy insights into the seismic shifts within tech, media, and telecom and guiding clients through the complexities of modern content strategy.
Wared Seger, CEO of Parrot Analytics referred to how his company operates within the complex media landscape: "At Parrot Analytics, we're not just measuring the future; we're actively building it. Parrot IQ stands as a beacon for those navigating the complex interplay between content and finance, aiming to set a new standard in IP valuation.Our goal is to transform these insights into an industry benchmark, guiding our clients toward unprecedented financial success," highlighted.
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