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Parrot IQ, a new data-driven consultancy for entertainment and media companies 20 MAR 2024

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Parrot IQ, a new data-driven consultancy for entertainment and media companies

It will be led by Parrot Analytics executives Alejandro Rojas and Julia Alexander. The development has various applications, from analyzing regional trends to informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience behavior shifts.
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