Marking its third international deal, the UK-born format heads to TV 2 with a celebrity twist. The UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX, and returns for a second series later this year.
The announcement was made by Sayako Aoki, Head of International Sales at Nippon TV, and Massimo Righini and Fabio Nesi, Chief Operating Officer and Chief Executive Officer, respectively, at Casta Diva Pictures.
The Founder & CEO OF Murphy Ben International, the platform's parent company, describes the streaming service's content offering and highlights the growing global demand for African and Black shows.
The independent kids SVOD is available for the first time internationally via Amazon Prime Video Channels in the UK and Sweden, and will soon be expanding in the US on The Roku Channel.