International hit series “Magnificent Century” has partnered with The Sandbox, a popular metaverse platform, with a global launch event held in Paris on July 12.
For his 80th anniversary, the hero of Antoine de Saint-Exupéry's masterpiece enters into an immersive experience thanks to a partnership between the two companies.
The launch, offering interactions with viewers' favorite brands, such as Top Gear and Doctor Who, as well as access to a BBC Events Space, marks the BBC Studios' first-ever entrance to the Metaverse.
Meta Pitch Contest aims to detect new European talent and is part of TF1's desire to accelerate access to the dynamics of innovation that will drive the future of the audiovisual market.