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The new pavilion will be the destination for authentic and original African stories for international B2B co-productions, content distribution, licensing deals and business meeting.

The newly reformatted MipJunior will host 900 delegates from over 60 countries, leading into Mipcom Cannes which drew 10,500 participants from more than 100 nations last year.

The presentation will offer an inside look at how Mattel is evolving its 80-year legacy through bold storytelling, cross-platform franchise development, and major creative partnerships.

This marks a strategic move by the platform as it expands its engagement with the global television industry.

Under terms of their first look deal, Lion Forge and Oware will partner on a slate of select projects to develop, finance and sell to global buyers together, starting with MIPCOM and MIPJR this October.