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Scripted original series rebounded in 2021 17 JAN 2022

Data

Scripted original series rebounded in 2021

There were 559 scripted original series for adults last year, up 13% from a decline in 2020, according to research performed by Disney General Entertainment and FX.
Worldwide ad spending will set a record for growth this year 2 DEC 2021

Data

Worldwide ad spending will set a record for growth this year

Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion, according to eMarketer.
Disney+ surpasses expectations and now has 116 million worldwide subscribers 13 AUG 2021

Streaming

Disney+ surpasses expectations and now has 116 million worldwide subscribers

The streaming service rebounded in the second calendar quarter of 2021, adding 12.4 million net new subscribers during the period and now totaling 116 million worldwide.
GLOBAL AD-SPEND REBOUNDS FROM THE COVID-19 DOWNTURN 16 JUL 2021

Data

GLOBAL AD-SPEND REBOUNDS FROM THE COVID-19 DOWNTURN

Spend on advertising rose 23.6% to a total of US$157.6 billion in the second quarter of 2021 – a new high for a Q2 period and the strongest rise in over a decade, according to a new WARC Data report.
MEDIA REVENUES SPIKE AS THE INDUSTRY REBOUNDS FROM PANDEMIC IMPACTS 12 JUL 2021

Data

MEDIA REVENUES SPIKE AS THE INDUSTRY REBOUNDS FROM PANDEMIC IMPACTS

Total media revenue is estimated to reach $2.6 trillion at a 5% growth rate, while global streaming video revenues are estimated to reach $94 billion by 2025. In addition to the increases, streaming and user-generated content trends have also accelerated.