During a keynote, Maria Rua Aguete, Head of Media and Entertainment at Omdia, explained that programming spend is projected to rebound in 2025, reaching $206 billion after a challenging 2024, representing a 5.3% global growth.
There were 559 scripted original series for adults last year, up 13% from a decline in 2020, according to research performed by Disney General Entertainment and FX.
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion, according to eMarketer.