16 JAN 2025

Global Film and TV Production soared 29% in December 2024

Data from Vitrina showed the industry closed 2024 with a strong rebound, as production volumes rose significantly year-over-year.

16 JAN 2025

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Global Film and TV production volumes increased by 29% in December 2024 compared to December 2023, which was marked by historic industry strikes, according to data from Vitrina. The recovery was broad-based, with significant growth across regions.

In the APAC region, production rose by 20%, driven by renewed anime production and growing demand for local content. The EMEA region experienced a 27% increase, fueled by robust regional co-productions and streaming activity. The Americas showcased the strongest rebound with a 38% rise, as productions ramped up across various genres.

However, despite this annual growth, production volumes in December 2024 declined by 24% compared to November, reflecting typical year-end slowdowns. In the APAC region, production volumes dropped by 25%, reversing the momentum driven by anime and season renewals in November. The EMEA and Americas regions recorded even steeper declines of 30% each, influenced by pre-production pauses and strategic shifts.

Drama continued to dominate as the top genre in December 2024, followed by Comedy and Documentary. From a language perspective, English productions accounted for 44% of the month’s projects, with Japanese and German productions ranking next in popularity. Among the leading commissioners, Netflix, Max, and Tencent Video/WeTV stood out as the top players driving new projects globally.

In the EMEA region, despite an overall decline in production volumes, the UK’s Channel 4 and ITV, along with Nigeria’s ROK Studios, remained stable contributors to production activity.

In the APAC region, Tencent Video/WeTV (China), Netflix, Star Vijay (India), and Yomiuri Telecasting Corporation (Japan) emerged as leading commissioners, showcasing a diverse range of projects across the region.

In the Americas, Max recorded a significant increase in production activity compared to previous months. Other major streamers such as Netflix, Prime Video, Disney+, and Apple TV+ also played key roles in fueling new productions in the region.

Compared to December 2023, film and TV production volumes in December 2024 grew by 29%. This growth underscores the industry’s recovery and renewed momentum, especially in contrast to last year, which was heavily impacted by the Hollywood strikes that were still ongoing at the time.

While the month showcased strong year-over-year growth, the typical year-end slowdown serves as a reminder of the cyclical nature of production activity. With leading commissioners such as Netflix, Max, and Tencent Video/WeTV driving diverse projects across regions, and drama maintaining its status as the dominant genre, the industry is poised for further evolution in 2025. As market conditions and audience demands continue to shape production trends, the recovery observed in 2024 sets a strong foundation for innovation and growth in the year ahead.