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According to the “Global Film & TV Productions Review – Q3 2025” by Vitrina, production volumes declined 17% in the first three quarters of 2025 while Asia‑Pacific output surged 30% in July alone.

In EMEA, the leaderboard welcomed new entrants and saw German-language content gain momentum, alongside steady dominance of drama and growth in reality formats.

Production activity in Q1 2025 dropped 11% year-over-year, with EMEA down 23% and APAC 12%, but June marked the highest monthly volume since the 2023 dual strikes; unscripted content surged to a record share in June, reflecting lower-risk strategic shifts.

The U.S. led global production activity with 1,318 projects in Q1 2025, followed by India with 968. Scripted content represented 71% of all new productions globally.

The global film and television industry showed a moderate recovery in February, with EMEA leading growth due to tax incentives and rising Arabic content demand, APAC stabilizing with a 4% production increase, and the Americas maintaining steady output. Streaming giants like Netflix continued to shape market trends, investing in localized content and expanding their global influence.