According to the latest 'Film & TV Production Insider – March 2025' report from Vitrina, global film and television production activity surged by 34% in the first quarter of 2025 compared to the same period last year. The report highlights the U.S. and India as the leading markets, accounting for the largest number of new productions worldwide.
Between January and March 2025, the U.S. registered 1,318 new projects, consolidating its position as the most active production hub globally. India followed closely with 968 projects, reflecting its continued dominance in regional content creation and increasing international demand.
Scripted content remains the main driver of global production growth, representing 71% of all new projects initiated in Q1 2025. This is consistent with the growing demand for premium, story-driven content across platforms and markets. Unscripted content accounted for the remaining 29% of production activity.
Breaking down the regional landscape, the report identified the top five production markets globally: the U.S. (1,318 projects), India (968), the U.K. (452), Canada (317), and Australia (265). Together, these territories accounted for nearly 65% of all new projects tracked during the period.
In terms of genres, drama remains the leading category, representing 42% of scripted production, followed by comedy with 18%, and thriller/crime content with 14%. Other genres, including science fiction, fantasy, and romance, made up the remaining 26% of scripted output.
The report also noted a significant increase in international co-productions, with a 21% rise year-on-year. Europe and Asia Pacific saw the highest levels of co-production activity, reflecting both the increasing globalization of content and the strategic need for regional partnerships.
Vitrina’s analysis also revealed that major streamers and studios continue to drive the bulk of production activity, with Netflix, Amazon Studios, Disney, and Warner Bros. Discovery accounting for a combined 39% of all new scripted projects launched globally in Q1 2025.
Looking ahead, Vitrina projects continued growth in production volume, fueled by expanding streaming investments, rising demand for local-language content, and increased cross-border collaboration. However, the report warns that production hubs will face growing pressure from rising costs, talent availability, and regulatory changes in key markets.
For industry players, the report reinforces the strategic importance of operating in high-growth regions like the U.S., India, and Europe, while leveraging co-production opportunities to maximize reach and efficiency in an increasingly competitive global content landscape.
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