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The global film and television industry showed a moderate recovery in February, with EMEA leading growth due to tax incentives and rising Arabic content demand, APAC stabilizing with a 4% production increase, and the Americas maintaining steady output. Streaming giants like Netflix continued to shape market trends, investing in localized content and expanding their global influence.

According to Vitrina’s Production Pulse report for January 2025, there was a global 10% decline production volumes compared to both December 2024 and January 2024, with only the Americas showing signs of growth.