Search results for unscripted

As creative director, Eilenberg will oversee the creative direction of ITV America, the place he helped shape into a powerhouse of unscripted storytelling during his 2018-2022 tenure as chief creative officer. Eilenberg will work closely with ITV America CEO David George, to whom he reports; ITVA President Adam Sher; and Chief Business Officer Danielle Bibbo.

Amazon Prime Video led the shift with a 204% increase in faith-based titles in 2024, far outpacing its overall content growth of 100%. Meanwhile, Western Europe accounted for 53% of global commissions, with unscripted formats dominating the space.

A major development this year is NATPE Budapest’s partnership with Realscreen, the global authority in the non-fiction and unscripted space, to deliver an expanded Formats track specifically designed for the market realities facing CEE producers.

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.

The Austrian distributor, with a vast catalog of scripted and unscripted content, targets broad audiences. Armin Luttenberger, Head of Content Sales at the company, unveils the best way to navigate industry changes and shifting content demands.