Cineflix tapped Piers Vellacott as Chief Commercial Officer, Content and Executive Producer

International content producer and distributor Cineflix is bolstering its senior leadership team with the appointment of renowned industry executive Piers Vellacott as Chief Commercial Officer, Content, and Executive Producer. Vellacott will be responsible for driving Cineflix’s overall commercial strategy across its unscripted and scripted content, as well as having oversight of the C3 Media and Buccaneer slates. Leveraging the financing opportunities that Cineflix can bring together with the company’s expertise in co-production, Vellacott will work closely with the group’s development and production teams based in North America and the UK.

Glen Salzman, Co-Founder and CEO, Cineflix Media, praised the exec: "As Cineflix positions for sustained growth in a highly competitive landscape, I’m delighted that Piers, who has a wealth of experience overseeing access-driven factual and high-profile scripted, is joining the group to accelerate exploitation of the global opportunities we see in content production and distribution, alongside our successful portfolio of direct-to-consumer channels," commented.

Meanwhile, Piers embraced the challenges ahead: "‘I’m excited to be joining Cineflix and look forward to working with the talented teams across the group to harness the wide range of financing and co-production models the company offers, and for which they are globally renowned," noted.

Vellacott spent 16 years as Chief Commercial Officer and Executive Producer at RAW, where he oversaw long-running hit series including "Gold Rush" and "Locked Up Abroad," and critically acclaimed, award-winning documentaries such as "The Tinder Swindler," "The Imposter," and "Three Identical Strangers." His scripted portfolio as executive producer includes "American Animals," "Dream Horse," and "Encounter."

More than a dozen series are in production and premiering across the Cineflix group for US, European, and international broadcasters and streamers, including unscripted shows such as "Cirque Life" (CBC), "History’s Greatest Picks with Mike Wolfe" (History Channel), "Secrets of the Bunny Ranch" (A&E), "Investigation Shark Attack" and "Air Crash Investigation/Mayday: Air Disaster" season 25 (National Geographic International), "Spring Break Murders" season 2 (Hearst Networks, EMEA and Bell Media), and season 4 of "Rock Solid Builds" (Home Network, Canada), as well as the upcoming scripted dramas "Anna Pigeon" (USA Network and Bell Media) and "In Flight" (Channel 4).