The number of OTT services has doubled since 2014's figure. A recent partnership was recently established between NBCUniversal and Roku to distribute the new streaming service Peacock.
The streaming service attracted 17% of all new VOD subscriptions in the US in the three months ended in September. Hulu showed massive growth at 10%. Apple TV, however, performed poorly at 4.9%.
The Warner Bros. executive will have oversight of NBCU's scripted and unscripted content, late-night shows, and Peacock, along with a slate of cable channels.
The ability to download and view online became accessible yesterday, 28th September. A seven-day trial for the services Premium Plus program will be offered.
The decision was made after months of disagreement over the deal's advertising inventory. The streaming service has attracted 15 million subscriptions so far.